The Lionceau : baby food made in Africa
Published on the Forbes Afrique website
Consumers in Senegal and neighbouring countries are familiar with The Lionceau, a range of baby foods made entirely from local ingredients. Senegalese Siny Samba, who is the head of the company that produces them, confided in Forbes Africa.
Forbes Afrique: How did you come up with the idea of creating the Lionceau baby product line?
SINY SAMBA: It all started when I was working in France as a research and development engineer at the baby food leader. That’s when I started developing this passion for early childhood. Being in the world of babies and being able to advise parents on their child’s diet has led me to learn more about this market in Senegal, which is my country of origin. Once I got there, I realized that in the baby mash sector, 100% of the products were imported. This also applies to the other countries in the sub-region. However, in Senegal and throughout Africa, we have agricultural resources that are very good from a nutritional point of view. So I wondered why not make them into Made in Africa purées for babies.